5 Tips for Navigating Social Media as a Beginner

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The Importance of Social Media for Your Brand: Tips for Staying Ahead

Let's take a trip back to 1997 – the genesis of social media. A lot has changed since then, from updating Farmville on Facebook to adding a picture on Myspace. Today, a staggering 4.89 billion people worldwide use social media.

So, why is social media so crucial for your brand? The answer is simple: the average person spends 145 minutes scrolling through social media every day. Whether we like to admit it or not, social media has become a major part of our daily routine.

Therefore, it's essential to create on-brand assets and stay at the top of your consumers' algorithms. Here are some tips to help you do just that.

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Improving Social Media Presence with Consistency

Consistency is key when it comes to maintaining a strong social media presence. While posting once a month is a good start, a social strategy is necessary to stay relevant. To begin, plan your posts in advance and stay on top of trends. It's important to remain flexible, since trends can unexpectedly arise. Posting 3-5 times per week is ideal; it keeps your audience informed without becoming bothersome.

Maintaining Consistency with Your Brand

One of the best ways to make your brand recognizable is to use consistent brand colors and fonts in your content. This helps you to establish a consistent look and feel that people will come to associate with your brand. For instance, take Selfridges as an example. The bold yellow color is a defining characteristic of the brand, and it can be seen across all of their social media, websites, and other branding materials.

Importance of Imagery in Social Media Posts

When scrolling through social media, our eyes are drawn to eye-catching visuals. A simple and effective way to accomplish this is by using a catchy image. While a post can be informative, it might not grab the reader's attention the way an image can. Don't worry; creating an image does not have to be expensive. If you can incorporate branding into the image, even better!

Aligning Trends with Your Brand

It's easy to get caught up in trends, but it's essential to evaluate whether they align with your brand's identity. While there may be some that suit your company, it's crucial to consider your brand and its unique identity before committing to them. Take the time to carefully select trends that are a good match for your brand.#

Maintain a Strong Connection with Your Consumers

One last thing to remember – never lose touch with your consumers. Avoid being overly formal; not every post needs to be perfect. Connect with your audience by being authentic and genuine. People love a peek behind the curtain, so show them what's going on behind the scenes and introduce them to your team. After all, people connect with people.